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Georgie (founder)

Meet our Founder - Georgie

As a Cosmetic Development Chemist with a degree in Pharmaceutical Science, and over ten years’ experience working closely with children, my heart has always sat between science and care.

Throughout my career, I’ve formulated products for brands across Australia and helped small businesses bring their ideas to life. But deep down, I always knew I wanted to create something of my own, something meaningful.

Working within the industry gave me a clear understanding of ingredients, not just what people say is “good” or “bad”, but what is genuinely safe, gentle and effective. I began to notice that many products were so focused on avoiding certain ingredients that they sometimes forgot about results. As a formulator and someone who cares deeply about families, that didn’t sit right with me.

I wanted to create a range that parents could feel confident using. Products grounded in science, thoughtfully formulated, and designed to truly support mums and babies without the nasties, and without compromise.

Mamave was born in 2021, when I began developing the first formulas with a simple goal: to combine natural and modern ingredients in a way that feels nurturing, effective and safe for the families who use them.

Our Ingredients

A baby’s skin is thinner, more delicate and far more sensitive than adult skin, which is why choosing the right baby skincare products matters. Knowing exactly what goes onto your baby’s skin is essential for protecting their skin barrier and supporting healthy development.

At Mamave, we create natural baby skincare designed specifically for delicate baby skin. We’ve eliminated the harsh ingredients commonly found in conventional products, no artificial fragrances, no synthetic colours, no petrochemicals and no parabens. Our formulas are crafted in small batches and backed by science, combining naturally derived ingredients with proven actives to gently nourish, soothe and protect both babies and mums.

Developed in collaboration with cosmetic chemists, scientists and naturopaths, our Australian-made baby skincare range brings together nature and science in a way that’s simple, safe and effective. We take the confusion out of ingredient lists, so Mamave families can feel confident choosing products that truly care for delicate skin.

We believe that what we leave out is just as important as what we put in. Our vegan and cruelty-free baby products contain no parabens, mineral oils, almond or peanut oils, and are completely SLS and SLES free (Sodium Lauryl Sulphate and Sodium Laureth Sulphate). Every formula is designed to be gentle, effective and kind to your family and to the planet.

At Mamave, we’re committed to creating clean, science-backed baby skincare that supports healthy skin while helping leave the earth in a better place for the next generation.

What Does “Scientifically Formulated” Mean?

You’ve likely seen the term scientifically formulated across many skincare brands, but what does it really mean when it comes to Mamave’s natural baby skincare?

At Mamave, scientifically formulated means every product is carefully developed by a qualified formulation chemist using science-backed ingredients chosen for their proven skin benefits. Nothing is added without purpose. Each ingredient is selected based on research, safety data and its ability to support delicate baby skin and adult skin.

Our formulas combine naturally derived ingredients rich in essential vitamins, antioxidants and skin-supporting minerals. Every component plays a specific role, whether that’s soothing dry patches, strengthening the skin barrier, reducing inflammation, or protecting skin from environmental stressors.

Mamave products are carefully pH balanced for both baby and adult skin, helping to maintain a healthy skin barrier and support optimal skin function. We also incorporate plant-based oils naturally rich in linoleic acid and gamma-linolenic acid (GLA), known to support cell renewal, calm skin inflammation and deeply hydrate sensitive skin.

For us, scientifically formulated baby skincare means blending nature and evidence-based science to create gentle, effective products that truly support healthy skin, without unnecessary fillers, harsh chemicals or misleading claims.

Our Commitment to You

At Mamave, our commitment goes beyond creating natural baby skincare. We’re here to support mums and babies with honest, science-backed, Australian-made products you can trust at every stage.

Honesty & Transparency

When it comes to our ingredients, transparency is non-negotiable. We believe parents deserve to know exactly what goes onto their baby’s delicate skin. That’s why we clearly explain the role of every ingredient in our mum and baby skincare range, from skin-soothing botanicals to barrier-supporting oils.

No hidden nasties. No confusing jargon. Just honest, clean baby skincare formulated with purpose.

Passion for Families

We’re deeply committed to supporting parents and their bubs with gentle, effective products designed for delicate baby skin and growing families. Your trust means everything to us, which is why we offer a 30-day money-back guarantee. If you’re not completely happy with your Mamave purchase, we’ll make it right.

Innovation Backed by Science

Our range is thoughtfully designed to support mothers beyond pregnancy and babies beyond the newborn stage. Mamave products are formulated to grow with your child, providing long-term skin support from early development through childhood.

By combining naturally derived ingredients with science-backed actives, we create innovative baby skincare that evolves with your family’s needs.

Premium Quality, Proudly Australian

We’re dedicated to delivering premium, Australian-made mum and baby skincare. That’s why we collaborate with experienced naturopaths, cosmetic chemists and scientists to develop safe, effective formulas that simplify skincare for everyday parents.

Every product is carefully formulated, small-batch crafted and designed to support healthy skin, gently, naturally and effectively.

Motherhood can feel overwhelming, filled with advice, opinions and endless decisions. But when it comes to caring for your skin and your baby’s delicate skin, you no longer have to compromise on quality or safety.