Our story
A mother's love is a bond like no other.
Meet our founder
Georgie: chemist first, founder second.
"As a Cosmetic Development Chemist with a degree in Pharmaceutical Science, and over ten years' experience working closely with children, my heart has always sat between science and care."
"Working within the industry gave me a clear understanding of ingredients: not just what people say is 'good' or 'bad', but what is genuinely safe, gentle and effective. Many products were so focused on avoiding certain ingredients that they sometimes forgot about results. As a formulator, that didn't sit right with me."
"Mamave was born in 2021, when I began developing the first formulas with a simple goal: to combine natural and modern ingredients in a way that feels nurturing, effective and safe for the families who use them."
Georgie, Founder & Cosmetic Chemist
The science
What does "scientifically formulated" actually mean?
At Mamave it means every product is developed by a qualified formulation chemist using science-backed ingredients chosen for proven skin benefits. Nothing is added without purpose. Formulas are pH balanced for baby and adult skin, and built on plant oils naturally rich in linoleic acid and GLA, known to support cell renewal, calm inflammation and deeply hydrate sensitive skin.
Every range is developed in collaboration with cosmetic chemists, scientists and naturopaths, then crafted in small batches in Australia. We believe what we leave out is just as important as what we put in:
No artificial fragranceNo synthetic coloursNo petrochemicalsNo parabensNo mineral oilsNo almond or peanut oilsSLS & SLES freeVegan & cruelty-free
Our commitment to you
What we stand for
01
Honesty & transparency
Parents deserve to know exactly what goes onto their baby's delicate skin. We explain the role of every ingredient. No hidden nasties, no confusing jargon.
02
Passion for families
Your trust means everything, which is why every purchase is backed by a 30-day money-back guarantee. If you're not happy, we'll make it right.
03
Innovation backed by science
Formulas designed to grow with your child, supporting mothers beyond pregnancy and babies beyond the newborn stage.
04
Proudly Australian
Premium, Australian-made skincare, small-batch crafted with experienced naturopaths, chemists and scientists.
Start your ritual
One gentle system, bump to bub.
From Mumma's Oil in the first trimester to Bubba's Wash at the first bath: explore the range built to grow with your family.
